The Ultimate Heel & Arch Orthotic was designed by noted Foot Surgeon, Dr. George G. Budak, a Podiatrist of 40 years. Dr. Budak designed The Ultimate specifically for his patients that suffered from plantar fasciitis. The Ultimate works better than all other orthotic because it supports all 3 arches in the foot! Yes our feet actually have 3 arches. The transverse arch (aka metatarsal arch), the lateral arch and the medial arch. By properly supporting all 3 arches, the foot and it’s arches will not collapse when standing, walking or running. This will prevent repetitive over stretching and tearing of the plantar fascia.